The Maxim Clinic Privacy Policy

Effective Date: March 31st, 2025

Introduction

The Maxim Clinic (“TMC,” “we,” “us” or “our”) prioritizes patient privacy and data protection. This policy outlines how we collect, use, share, and safeguard your personal and health information at our locations in Marietta and Norcross, Georgia, and through our online and digital platforms.

Locations

• Marietta: 3939 Roswell Rd, Suite 240, Marietta, GA 30062
• Norcross: 5880 Live Oak Pkwy, Suite 220, Norcross, GA 30093

Information Collected

• Personally Identifiable Information (PII): Name, address, email, phone number, date of birth.
• Protected Health Information (PHI): Medical history, treatment details, prescriptions.
• Financial Information: Payment methods, insurance details.
• Technical Data: IP address, browser details, device information, cookie data.

Methods of Information Collection

• Direct interactions through forms, consultations, appointments.
• Automatically via website analytics, cookies, tracking technologies.
• Third-party integrations, specifically PatientNow Essentials.
• Social media interactions (Facebook, Instagram, X, YouTube, LinkedIn).

Use of Information

Your information is used to provide healthcare services, manage appointments, facilitate communication, process transactions, enhance patient experience, conduct marketing, and comply with laws and regulations.

Integration with PatientNow Essentials

TMC utilizes PatientNow Essentials for managing electronic medical records, billing, patient communications, email marketing, SMS messaging, automated patient journeys, and digital patient engagement. Please review PatientNow’s Privacy Policy for additional details.

Third-Party Services

We engage with vendors including Google Analytics, Google Ads, Facebook Ads, email marketing, and SMS platforms to improve our services. Refer to these services' privacy policies for more details.

Cookies and Tracking

Our website uses cookies to personalize experiences, analyze usage, and optimize marketing. You may disable cookies via your browser settings.

Email and SMS Communications

We use email and SMS to send appointment reminders, updates, and promotional content. You can unsubscribe from emails or opt-out of SMS messages at any time.

Advertising and Retargeting

We engage in behavioral advertising and retargeting. You can opt-out via Network Advertising Initiative or Digital Advertising Alliance.

Direct Mail

We may send promotional direct mail. You can opt-out by contacting our Privacy Officer.

Security Measures

We employ encryption and strict security protocols to protect your data from unauthorized access.

Data Retention

Information is retained as long as necessary for providing services and complying with legal obligations.

Your Privacy Rights

You have rights to access, correct, delete, restrict data use, specify communication preferences, and obtain disclosure records of your data. Contact our Privacy Officer to exercise these rights.

Children’s Privacy

Our services are intended for individuals 18 and older. We do not knowingly collect minors' data without explicit consent.

Breach Notification

We will notify affected individuals promptly in the event of a data breach, complying with applicable laws.

Policy Updates

We may update this policy periodically and will notify you of significant changes via our website or directly.

Governing Law

This policy is governed by the laws of the State of Georgia.

Contact Information

Privacy Officer
The Maxim Clinic
5880 Live Oak Pkwy, Suite 220, Norcross, GA 30093
Email: info@atl-wellness.com
Phone: (678) 646-3627