Whenever you visit or interact with our Site, we, as well as our service providers, may use assorted technologies that automatically or passively collect information about how our Site is accessed and used. We refer to this information as traffic data. Traffic data may include browser type; device type used to access the Services (e.g., computer or mobile device); unique number assigned to identify such device, operating system, application version, click path taken through our Site; your use of features on our Site; and other usage information. We collect information about searches and the information you download or access. This information helps us manage, improve, and customize our Site. Traffic data is generally non-identifying, but if we associate it with you as an identifiable person, we will treat it as personal information.
Technologies we use on our Site to collect traffic data, directly or through our service providers, may include cookies (data files placed on your computer or other devices used to access our Site), analytics software (e.g., Google Analytics) and pixel tags (transparent graphic image, sometimes called a web beacon or tracking beacon, placed on a web page or in an email, which indicates that a page or email has been viewed). Google Analytics is a web analytics service provided by Google, Inc. Google Analytics uses cookies to help the Site analyze how you use our Site. The information generated by the cookie about your use of our Site (including your IP address) will be transmitted to and stored by Google in aggregate form. Google uses this aggregated information on our behalf in order to evaluate use of our Site, compile reports on Site activity and other services relating to Site activity and usage. You can learn more about how Google Analytics and how to opt out here: https://tools.google.com/dlpage/gaoptout.
A cookie is a text file that is placed on your hard disk by a web page server. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the web server that you have returned to a specific page. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Site page, the information you previously provided can be retrieved, so you can easily use the features that you customized. Cookies further allow us to present to you the information that will most likely appeal to you based on your activity and preferences. You can refuse to accept the cookies we use by adjusting your browser settings. However, if you block all cookies, you may not be able to access certain features or functionality of our Site. You can find out more about how to manage cookies at www.allaboutcookies.org/manage-cookies.