1. Overview

Innovative Vitality provides membership-based and subscription medical services, including but not limited to medical weight loss programs, hormone replacement therapy (HRT), peptide therapy, primary care, and aesthetic treatments. These services include coordinated clinical care, prescription management, lab monitoring, follow-up communication, and medication/supply fulfillment.

This Privacy Policy explains how we collect, use, and protect your personal and health information in connection with these services and is intended to be read in conjunction with our Membership Agreement, Cancellation Policy, Deposit Policy, and Financial Responsibility Agreement.

By enrolling in services, you acknowledge and agree to both this Privacy Policy and all associated program agreements.

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2. Information We Collect

We collect information necessary to provide ongoing membership-based medical care:

A. Personal & Administrative Information

• Full name, DOB, contact details
• Billing address and payment methods
• Emergency contact information
• Membership plan selection and program status
• Communication preferences

B. Medical & Clinical Information

• Medical history and diagnoses
• Weight, metabolic, and body composition data (when applicable)
• Hormone levels, lab results, and diagnostic testing
• Medication history and response to treatment
• Prescriptions for HRT, peptides, weight loss medications, and adjunct therapies
• Provider notes, treatment plans, and progress tracking

C. Billing & Subscription Information

• Membership status (active, paused, terminated)
• Recurring subscription payments
• Deposits and financial responsibility records
• Medication shipment and fulfillment history
• Missed payment or declined transaction records

D. Digital Information

• Website usage data
• Appointment scheduling activity
• Telehealth or communication logs (where applicable)

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3. How We Use Your Information

Your information is used to support continuous, membership-based medical care, including:

• Providing ongoing medical treatment and clinical oversight
• Managing subscription services and recurring billing
• Coordinating compounded and/or prescribed medications
• Ordering, reviewing, and tracking lab work for treatment monitoring
• Adjusting HRT, peptide, and weight loss protocols based on clinical response
• Scheduling follow-ups, virtual visits, and support communications
• Ensuring continuity of care across subscription periods
• Processing payments, deposits, and financial obligations under your membership agreement
• Complying with medical, legal, and regulatory requirements

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4. Information Sharing & Clinical Coordination

We do not sell your personal or medical information.

We may share information only as necessary for treatment and operations, including:

A. Medical Coordination

• Pharmacies and compounding pharmacies
• Laboratories and diagnostic testing facilities
• Medical providers and supervising clinicians involved in your care

B. Operational & Administrative Vendors

• Electronic health record (EHR) systems
• Scheduling and telehealth platforms
• Payment processors and billing systems
• Shipping and fulfillment partners (for medications and supplies)

All third-party vendors are required to maintain confidentiality and use protected health information solely for contracted services.

C. Legal & Financial Compliance

We may disclose information when required for:

• Court orders, subpoenas, or regulatory compliance
• Insurance audits (if applicable)
• Collection of outstanding balances under your financial agreement
• Enforcement of membership terms, including minimum term commitments and medication fulfillment obligations

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5. Subscription-Based Care & Medical Fulfillment Notice

Because Innovative Vitality operates on a membership and subscription model, the following applies:

• Your medical care is structured as an ongoing service, not per-visit billing
• Subscription fees may include clinical services, lab review, follow-ups, and care coordination
• In certain cases, medications and supplies may be dispensed or shipped in multi-month quantities
• Once medications are ordered, compounded, or shipped, they are considered part of your financial responsibility regardless of early discontinuation of care
• Clinical decisions and prescriptions are based on medical judgment and ongoing monitoring throughout the subscription period

All such practices are governed by your signed Membership Agreement and Financial Responsibility Policy, which is incorporated by reference into this Privacy Policy.

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6. HIPAA Compliance

Innovative Vitality complies with applicable HIPAA regulations regarding Protected Health Information (PHI). You have the right to:

• Access your medical records
• Request corrections to your records
• Obtain an accounting of disclosures (as permitted by law)
• Request restrictions on certain uses of your information
• Request confidential communication methods

Requests must be submitted in writing and may be subject to applicable legal limitations.

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7. Your Rights as a Member

As a patient enrolled in our programs, you have the right to:

• Receive continuity of care during active subscription periods
• Request copies of your health information
• Understand your treatment plan and associated medical monitoring
• Withdraw from services in accordance with your signed membership agreement
• Receive clear billing and subscription terms prior to enrollment

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8. Data Security

We use administrative, technical, and physical safeguards to protect your information, including encryption, secure medical record systems, and restricted access protocols.

While we take reasonable precautions, no system can guarantee absolute security.

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9. Record Retention

Medical and financial records are retained for the period required by Florida law and federal regulations, and as necessary to support ongoing clinical care, billing reconciliation, and compliance obligations.

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10. Third-Party Platforms

We may use third-party systems for:

• Scheduling
• Telehealth services
• Lab processing
• Payment processing
• Medication fulfillment

Each provider maintains its own privacy policy, but all are required to comply with applicable privacy standards when handling your data.

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11. Children’s Privacy

Innovative Vitality services are intended for adults aged 18 and older. We do not knowingly collect or maintain information from minors without appropriate legal consent.

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12. Policy Updates

We may update this Privacy Policy at any time to reflect changes in law, clinical practice, or business operations. Continued use of services constitutes acceptance of updated terms.

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13. Contact Information

For questions regarding this Privacy Policy or your medical information:

Innovative Vitality
36008 Emerald Coast Parkway Suite B101 Destin FL, 32541
Phone: (850) 662-5033
Email: office@innovativevitality.fit